A photoplethysmogram (PPG) sensor includes a pixel array that collects light, a pixel sampler that converts the light collected through the pixel array into a plurality of pixel data, an effective area determiner that determines an effective area and a non-effective area of the pixel array based on the pixel data, a power controller that is operable to cut off power to the non-effective area of the pixel array, and a PPG data generator that generates PPG data from pixel data corresponding to the effective area among the pixel data.