An equipment fitting system that measures swings by a user of different pieces of equipment with inertial sensors, and analyzes sensor data to recommend which piece of equipment is optimal for the user from among those tested. Illustrative applications include fitting of baseball bats and golf clubs. Swing metrics calculated from sensor data may include an acceleration metric, a speed metric, and a momentum metric; these metrics may be combined into a metrics score for each piece of equipment. Other factors may be included in an overall score, such as the user's subjective score for each piece of equipment, and ratings from experts or other consumers. Users may assign the relative importance for the different factors to calculate an overall equipment score.