A method and a computer system for performing the method of determining an initial value or lifetime value for a domain name is provided. The method for determining an initial value includes obtaining, over a communication network, a domain name from requestor; obtaining, over the communication network, one or more inputs from one or more domain name data sources; applying the one or more inputs and the domain name to an initial lifetime worth computer model, wherein the one or more inputs comprise data related to comparable historical domain names, data from a linguistic model analysis, data from a linguistic frequency list, and data related to a second-level domain to top-level domain relationship analysis; determining, by a hardware processor, an initial lifetime worth for the domain name based on the initial lifetime worth computer model; and providing the initial lifetime worth for the domain name to the requestor.