Systems, methods and apparatus for processing image data are described. One example method includes performing a conversion between a visual media file and a bitstream. The visual media file comprises image items each comprising a sequence of one or more pictures according to a media file format, and the bitstream comprises access units each comprising one or more pictures each belonging to a layer according to a video coding format. The video coding format defines multiple profiles. The media file format specifies that the bitstream is represented in a file having a specific brand, and that one or more profiles used for representing the video in the bitstream are agnostic of the specific brand.