An in-store customer transaction can be detected. Power charging credits can be assigned to the customer based, at least in part, on the in-store customer transaction. A charging station can be activated for the customer. Whether an amount of energy consumption by at least one user device of the customer from the charging station has reached a threshold value can be determined. The threshold value can be based, at least in part, on the charging credits assigned to the customer. Responsive to determining that the energy consumption by the at least one user device of the customer from the charging station has reached the threshold value, the charging station can cease or reduce power being delivered by the charging station to the at least one user device of the user.