A system is provided for selecting a pre-encoded media asset of a specified quality level and a specified content encryption mode based on manipulation of a first programming schedule. The pre-encoded media asset is inserted in a media feed of a first channel based on an input on a notification associated with a media item and a defined selection parameter. Based on the insertion of the pre-encoded media asset in different channels and the defined selection parameter, new channels are created. The new channels are created based on a re-use of the pre-encoded media asset for one of the new channels such that the new channels are created independent of an encoding operation prior to a distribution to consumer devices such that the new channels are delivered over a distribution network without being required to be re-encoded.