Systems and methods are described for providing variable-length media clips based upon a received media stream. An exemplary system for providing media clips to users includes a database comprising a list of rules associated with a plurality of programs, as well as a first server and a second server. The first server receives information about a particular program being viewed by a media player and obtains rules from the database for the identified program that are transmitted to the media player. The second server receives a media clip of the particular program being viewed from the media player, wherein the media clip is created at the media player in accordance with the rules corresponding to the program, and subsequently makes the media clip available to the users.