Invention Grant
- Patent Title: Consumer intelligence for automatic real time message decisions and selection
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Application No.: US16824692Application Date: 2020-03-19
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Publication No.: US11681933B2Publication Date: 2023-06-20
- Inventor: Justin Herz , Brian Kursar , Keith Camoosa , Gregory Gewickey , Lewis Ostrover , Adam Husein
- Applicant: Warner Bros. Entertainment Inc.
- Applicant Address: US CA Burbank
- Assignee: Warner Bros. Entertainment Inc.
- Current Assignee: Warner Bros. Entertainment Inc.
- Current Assignee Address: US CA Burbank
- Agency: One LLP
- Main IPC: G06N5/04
- IPC: G06N5/04 ; G06F16/28 ; G06N20/00 ; G06Q20/20 ; G06Q30/0201 ; G06Q30/0203 ; G06Q30/0242 ; G06Q30/0251 ; H04L51/046 ; G06Q30/0202

Abstract:
Methods and apparatus for improving automatic selection and timing of messages by a machine or system of machines include an inductive computational process driven by log-level network data from mobile devices and other network-connected devices, optionally in addition to traditional application-level data from cookies or the like. The methods and apparatus may be used, for example, to improve or optimize effectiveness of automatically-generated electronic communications with consumers and potential consumers for achieving a specified target.
Public/Granted literature
- US20200320410A1 CONSUMER INTELLIGENCE FOR AUTOMATIC REAL TIME MESSAGE DECISIONS AND SELECTION Public/Granted day:2020-10-08
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