Consumer intelligence for automatic real time message decisions and selection
Abstract:
Methods and apparatus for improving automatic selection and timing of messages by a machine or system of machines include an inductive computational process driven by log-level network data from mobile devices and other network-connected devices, optionally in addition to traditional application-level data from cookies or the like. The methods and apparatus may be used, for example, to improve or optimize effectiveness of automatically-generated electronic communications with consumers and potential consumers for achieving a specified target.
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