According to various embodiments, a content casting method of an electronic device may comprise: an operation of obtaining a content list including a plurality of pieces of content information from an external server; an operation of selecting at least one piece of content from the content list on the basis of at least one of the state of a user, the type of content, and the state of an external electronic device; and an operation of transmitting information on the selected at least one piece of content to the external electronic device so as to cause the external electronic device to play the selected at least one piece of content through a short-range wireless network. Additional various embodiments identified through the specification are possible.