The present disclosure is directed to a system and associated methods for assessing, evaluating a target business, and leveraging insights from the assessment and evaluation to provide strategy recommendations to optimize the performance of the target business. In some embodiments, the system may identify a benchmark competitor and determine a performance score for the benchmark competitor. In some embodiments, the system may determine a domain score of an identified benchmark competitor. In some embodiments, the system determines an updated performance score based on provided capability process data. In some embodiments, the system recommends solutions and/or key performance indicators (KPI) to solve a provided problem. In some embodiments, the system provides a platform to enable stakeholders, (e.g., users) in the target business to perform a design thinking process.