Embodiments of the present invention provide a video content display method, a client, and a storage medium. The video content display method comprises: upon receipt of a startup instruction, measuring the current state parameter; if the current state parameter meets a preset display condition, reading pre-loaded video data, the preset display condition being used for determining whether to display the video content to be displayed of the pre-loaded video data; embedding the pre-loaded video data into the current information flow to obtain an information flow to be displayed; and in response to the startup instruction, playing back a target video corresponding to the information flow to be displayed to realize the display of said video content.