A vehicle wheel rim including: a tire bed surface having laterally spaced first and second bead seats that are configured to support respective first and second beads of a mating tire; and a rim well laterally positioned between the first and said second bead seats and including a circumferential first step edge; and a first lateral offset region laterally positioned between the first bead seat and the first step edge, with the first step edge extending radially inwardly from the first lateral offset region and configured to provide for lateral alignment registration and/or visual alignment and placement of a first edge of a mating rim strip. The rim strip is a circumferential element that radially outwardly overlaps the rim well and extends laterally inwardly from the first step edge. The first step edge is radially inboard of the first bead seat.