A vehicle authentication system includes a ring-type wearable device, an in-vehicle device, and a communication terminal. The in-vehicle device performs authentication regarding use of the vehicle. The in-vehicle device causes a short-range communication module to perform short-range wireless communication with the ring-type wearable device that has unique identification information. The in-vehicle device acquires information received by a wide area communication module configured to communicate, via a network, with the communication terminal configured to make a reservation for the use of the vehicle.