In an example embodiment, a request is received, via a graphical user interface, to add a new object to a directory of objects, the new object having a first category in a hierarchical taxonomy of categories and objects. Then one or more questions previously assigned to the first category and/or one or more existing objects within the first category are retrieved. Each of the retrieved one or more questions and information about the new object are then fed into a first machine learned model trained to output a probability that a question is applicable to an object. One or more questions are generated for the new object based on the probability for each of the retrieved one or more questions. At least one of the one or more generated questions is then assigned to the new object.