A beacon device for communicating with at least one discovering device is described. The beacon device comprises: a transceiver that is configured to obtain content from a remote server using a first wireless technology or a wireline technology; a second transmitter configured to transmit at least a beacon indicator on a second wireless technology; a second receiver configured to receive a first message from the discovering device in response to the beacon indicator on the second wireless technology requesting information relating to the beacon indicator; a controller operably coupled to the second receiver and configured to process the received first message; a transceiver that supports a second wireless or wireline technology configured to obtain the content from a remote server that stores the requested information using the second wireless or wireline technology; and in response thereto the second transmitter transmits a second message to the at least one discovering device comprising details of how the content can be downloaded by the at least one discovering device.