Provided are an electronic device and an operating method thereof. The electronic device includes a communicator, a display, and a processor configured to receive search result data based on a search keyword from a first server through the communicator, request, from a second server through the communicator, additional information indicating whether each web page included in the search result data is an advertising page, and control the display to display the search result data, based on the additional information corresponding to the each web page and received from the second server, wherein the additional information is generated by the second server by using a training model trained using an artificial intelligence (AI) algorithm, based on whether the web page includes an advertisement pattern.
Also provided are an AI system using a machine learning algorithm such as deep learning and applications thereof.