Industrial vehicle monitoring for modification of vehicle operator behavior comprises storing data identifying an event associated with the operation of an industrial vehicle, the data having a performance parameter to evaluate against the event. Further, operation of the industrial vehicle is monitored for an event. When an occurrence of the event is detected, event data that characterizes an action of a vehicle operator is recorded into memory. The recorded event data is evaluated against the performance parameter to determine whether the vehicle operator demonstrated appropriate behavior for the detected event, and a behavior modification action is determined based on the evaluation of the recorded event data against the performance parameter. An output message is conveyed on the industrial vehicle to perform the behavior modification action.