Provided is a motor which includes a stator that can be received in a limited housing space and is capable of providing an increased output without increasing an axial length of the stator; a vehicle power unit including the motor; a generator; as well as a vehicle wheel bearing assembly with the generator. The motor generator includes: a stator including a stator core having an annular shape and stator coils wound around the stator core; and a rotor located opposite to the stator in a radial direction. Each of the stator coils includes coil ends that protrude with respect to an axial width of the stator core in an axial direction. A bus bar is connected to a wiring connection part at the coil ends, and the bus bar is disposed within an axial width of the stator core.