To obtain feedback on image quality from qualified reviewers, an optically machine readable code (124) (e.g., a QR code or the like) is generated for each acquired medical image and embedded into the image. The embedded code includes information to the identity of the image, the imaging device, authorized reviewers, and authorized recipients of the feedback, as well as a link to a feedback form that can be retrieved by a communication device (38) used by an authorized user. When the embedded code is scanned by the communication device, the code is decoded and the feedback form is retrieved from a server, completed by the reviewer, and transmitted back to the authorized recipients of the feedback.