An oral care product comprises a package comprising a container and an applicator tip attached to the container. The applicator tip comprises a material having a Shore A hardness of from about 15 to about 80 and has a dispensing orifice in fluid communication with the container. The dispensing orifice has a minimum diameter of at least about 0.5 mm, preferably at least about 1 mm. The oral care product further comprises an oral care composition contained within the container of the package, wherein the oral care composition comprises an oral care active and has a cone penetration value of from about 10 to about 500, preferably from about 100 to about 300.