A method is performed at a server system. The server system receives from an electronic device media content information. The server matches the media content information with stored content information, and identifies a media content item based on the matching. It also identifies a genre of the media content item and one or more entities relevant to the identified media content item. The server generates one or more user-selectable elections based on the genre of the media content item. It sends to the electronic device the user-selectable elections and a plurality of affordances. Each of the affordances provides a user of the electronic device with one of the user-selectable elections corresponding to a respective entity that is relevant to the identified media content item. The server receives from the electronic device a selection of the one or more user-selectable elections, and performs an operation associated with the selection.