The method includes gathering field data of a formation, preparing samples of brine consistent with the composition of the formation brine and the injection brine, dead crude oil, and live crude oil, and characterizing the properties of crude oil samples. The method includes preparing samples of reservoir rock and characterizing the properties of the rock samples of the formation. The method includes measuring the contact angle of surfactant/formation brine/formation rock/formation crude oil samples at ambient and reservoir conditions and measuring the interfacial tension of the sample. The method includes characterizing the HLD properties of each surfactant. In addition, the method includes performing formulation targeting HLD=0 for a mixture of surfactants, performing laboratory evaluation of the HLD=0 formulation of the mixture of the surfactants to obtain values of oil recovery number, and testing the HLD=0 formulation of the mixture of the first and second selected surfactants in the formation.