Systems and method are provided for enabling advertisement display during a group session. A media content item group session is initiated between a first computing device and a second computing device, and a first portion of the media content item is received at the first and second computing devices. A period of time is identified for outputting one or more advertisements. A first selection of advertisements and a second selection of advertisements are identified for the respective first and second computing devices, where the run-times of the first and second selections are based on the period of time. The first and selection of advertisements are received and are output at the respective first and second computing devices.