A head-up display system of a vehicle visually transmits information to eyes of a first occupant and eyes of a second occupant. The system includes an illumination device emitting first and second display lights having first and second polarizations, respectively. The system includes a windshield and a holographic panel including first and second layers. The display lights emit toward the holographic panel at an entrance angle relative to an axis normal to the holographic panel. The first layer diffracts the first display light having the first polarization in a first exit direction at a first exit angle relative to the axis toward the eyes of the first occupant. The second layer diffracts the second display light having the second polarization in a second exit direction at a second exit angle relative to the axis, and different than the first exit angle, toward the eyes of the second occupant.