Techniques are described to enable selective content sharing in a video conference. In one example, a conferencing system obtains first display content from a first endpoint device in a video conference session. The conferencing system streams the first display content to a second endpoint device in the video conference session and obtains second display content from the second endpoint device. While streaming the first display content to the second endpoint device, the conferencing system streams the second display content to a third endpoint device in the video conference session and prevents streaming of the second display content to the first endpoint device.