A traffic control system and method, for expediting traffic flow across international border crossings, includes a traffic control center and a virtual traffic lane. The traffic control center is spaced apart from the border crossing, and monitors traffic flow through a border zone. The traffic control center receives border-bound traffic, or electronic information from such traffic, and evaluates it to determine a vehicle's preparedness level. The traffic control center includes facilities for temporarily holding vehicles, and assists vehicles preparing to cross the border. The virtual traffic lane is a preferred route between the traffic control center and the border crossing, and is changeable depending upon traffic conditions. The virtual traffic lane is selected from a number of available monitored routes. The traffic control center monitors traffic conditions in the border zone, and determines which preferred travel route is most appropriate for selection as the virtual lane at any given time.