The initializing period of at least one of a plurality of sub-fields constituting one field is a selective initializing period for selectively initializing discharge cells in which sustain discharge has occurred in the sustaining period of the preceding sub-field. In the sustaining period of the sub-field prior to the sub-field including the selective initializing period, voltage Vr is applied to a priming electrode (PRi) for causing discharge between the priming electrode (PRi) and corresponding scan electrode (SCi) using the priming electrode (PRi) as a cathode.