The present invention provides a personal care product including a wrapper having at least one free edge, an absorbent personal care article and a sensory cue providing indicia as to the location of the free edge. In one embodiment, the wrapper is a wrapper component and has a first panel, a back panel and a second panel, where the first panel is connected to the back panel and the second panel is connected to the back panel at an opposite end from where the first panel is connected to the back panel. The second panel having a free edge positioned adjacent the first panel, wherein the second panel has a first set of sensory attributes which terminate at the free edge of the second panel and the first panel has a second set of sensory attributes which are adjacent the free edge of the second panel. In the present invention, at least one attribute from the first set of sensory attributes or at least one attribute from the second set of attributes is different from attributes from the other set. The different attribute provides a contrast between the second panel and the first panel, and this contrast provides a sensory cue providing clear indicia as to the location of the free edge of the second panel. Also provided is a method of using the personal care product and wrapper. The sensory cue can also be used to direct a user as to how to open the wrapper.