A system is described for suggesting keywords to users based on mobile specific attributes. The system may include a processor, a memory and an interface being operatively connected. The memory may store a search query. The processor may be operative to communicate with a user on a mobile device. The mobile device may be associated with a mobile carrier. The processor may receive a search query from the user on the mobile device. The processor may identify a mobile specific attribute of the user. The processor may generate a suggested query related to the mobile specific attribute of the user and the search query. The processor may provide the suggested query to the user.