发明申请
US20100151816A1 METHODS AND APPARATUS FOR ASSOCIATING MEDIA DEVICES WITH A DEMOGRAPHIC COMPOSITION OF A GEOGRAPHIC AREA
有权
用于与地理区域的人口统计组合相关的媒体设备的方法和装置
- 专利标题: METHODS AND APPARATUS FOR ASSOCIATING MEDIA DEVICES WITH A DEMOGRAPHIC COMPOSITION OF A GEOGRAPHIC AREA
- 专利标题(中): 用于与地理区域的人口统计组合相关的媒体设备的方法和装置
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申请号: US12336338申请日: 2008-12-16
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公开(公告)号: US20100151816A1公开(公告)日: 2010-06-17
- 发明人: Jan Besehanic , Robert Luff , David Howell Wright , Paul Mears , Arun Ramaswamy , Joseph G. Milavsky
- 申请人: Jan Besehanic , Robert Luff , David Howell Wright , Paul Mears , Arun Ramaswamy , Joseph G. Milavsky
- 主分类号: H04W4/26
- IPC分类号: H04W4/26
摘要:
Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.