发明申请
- 专利标题: Using Anchor Text With Hyperlink Structures for Web Searches
- 专利标题(中): 使用超链接结构使用锚文本进行网页搜索
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申请号: US12748903申请日: 2010-03-29
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公开(公告)号: US20110238644A1公开(公告)日: 2011-09-29
- 发明人: Zhicheng Dou , Junyan Chen , Ruihua Song , Ji-Rong Wen
- 申请人: Zhicheng Dou , Junyan Chen , Ruihua Song , Ji-Rong Wen
- 申请人地址: US WA Redmond
- 专利权人: Microsoft Corporation
- 当前专利权人: Microsoft Corporation
- 当前专利权人地址: US WA Redmond
- 主分类号: G06F3/14
- IPC分类号: G06F3/14 ; G06F17/30
摘要:
This document describes tools for adjusting anchor text weight to provide more relevant search engine results. Specifically, these tools take advantage of a site-relationship model to consider relationships not only between an anchor text source site and a destination page but also relationships between multiple anchor text source sites to improve web searches. Consideration of these relationships aids in determining a new an anchor text weight, which in turn results in more relevant search results.
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