Provided are a memory-type display device capable of improving image quality during a normal mode and a method for driving such a display device. Each memory circuit (MR1) includes: a node (PIX) (pixel electrode); a node (MRY) (memory electrode); a switch circuit (SW1); a first data-retention section (DS1) composed of a capacitor (Ca1); a data transfer section (TS1) composed of a transistor (N2); a second data-retention section (DS2) composed of a capacitor (Cb1); and a refresh output control section (RS1) including a transistor (N4). During the normal mode, and the capacitor (Ca1) and the capacitor (Cb1) are both used as auxiliary capacitors with the transistor (N2) in a conductive state and the transistor (N4) in a cutoff state.