A liquid crystal display device (100A) according to the present invention includes a plurality of pixels (10) which are arranged in columns and rows to form a matrix pattern. Each of the plurality of pixels (10) includes first and second subpixels (10a, 10b), which are arranged in a column direction, one of which is a bright subpixel that exhibits a higher luminance than the other at least at a particular grayscale, and the other of which is a dark subpixel. The plurality of pixels define a plurality of color display pixels, each of which includes an even number of pixels including first, second, third and fourth pixels (Y, R, G, B) that are arranged in a row direction. In an arbitrary row of pixels, a row of subpixels including the bright subpixels includes the respective bright subpixels of all of the first, second, third and fourth pixels.