A vehicle collision protection apparatus includes a bracket. The bracket includes a deflecting force generating component provided at a rear end of the bracket. The bracket is disposed in a vehicle front space of a vehicle and extends in a front to rear direction of the vehicle and attach a vehicle component to a body of the vehicle. The deflecting force generating component deflects the rear end of the bracket in a width direction of the vehicle and rotates the bracket together with the vehicle component in the width direction when the deflecting force generating component impinges against a portion of the vehicle body as the rear end of the bracket is displaced in a rearward direction of the vehicle due to crushing of a front end of the vehicle during a collision at the front end of the vehicle.