发明申请
US20130204954A1 COMMUNICATING INFORMATION IN A SOCIAL NETWORKING WEBSITE ABOUT ACTIVITIES FROM ANOTHER DOMAIN
审中-公开
在社区网络网站上传播关于其他领域的活动的信息
- 专利标题: COMMUNICATING INFORMATION IN A SOCIAL NETWORKING WEBSITE ABOUT ACTIVITIES FROM ANOTHER DOMAIN
- 专利标题(中): 在社区网络网站上传播关于其他领域的活动的信息
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申请号: US13829410申请日: 2013-03-14
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公开(公告)号: US20130204954A1公开(公告)日: 2013-08-08
- 发明人: Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
- 申请人: Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
- 主分类号: H04L12/58
- IPC分类号: H04L12/58
摘要:
A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.