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公开(公告)号：US09984391B2
公开(公告)日：2018-05-29
申请号：US12853241
申请日：2010-08-09
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
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2.发明申请COMMUNICATING INFORMATION IN A SOCIAL NETWORKING WEBSITE ABOUT ACTIVITIES FROM ANOTHER DOMAIN 审中-公开在社区网络网站上传播关于其他领域的活动的信息公开(公告)号：US20130204954A1
公开(公告)日：2013-08-08
申请号：US13829410
申请日：2013-03-14
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： H04L12/58
CPC分类号： H04L51/32 , G06Q10/02 , G06Q30/02 , G06Q30/0215 , G06Q30/0601 , G06Q40/12 , G06Q50/01 , H04L67/125 , H04L67/306
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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3.发明申请Social Advertisements And Other Informational Messages On A Social Networking Website, And Advertising Model For Same 审中-公开社交广告和其他信息消息在社交网站和广告模式相同公开(公告)号：US20130198008A1
公开(公告)日：2013-08-01
申请号：US13804150
申请日：2013-03-14
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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公开(公告)号：US20120095836A1
公开(公告)日：2012-04-19
申请号：US13338190
申请日：2011-12-27
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.
摘要翻译： 社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。 这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。 社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告， 信息消息的新闻故事等）。 基于与用户在社交网络系统上或外部的连接进行交互或者采取的动作的对象以及其他标准，该广告可以基于用户对广告的兴趣而定向到用户。
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5.发明申请Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same 审中-公开社交广告和社交网站上的其他信息消息，以及广告模式公开(公告)号：US20110029388A1
公开(公告)日：2011-02-03
申请号：US12853241
申请日：2010-08-09
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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6.发明授权公开(公告)号：US08775247B2
公开(公告)日：2014-07-08
申请号：US13342003
申请日：2011-12-31
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.
摘要翻译： 社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。 这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。 当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。 该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。
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7.发明申请SPONSORED STORIES AND NEWS STORIES WITHIN A NEWSFEED OF A SOCIAL NETWORKING SYSTEM 审中-公开在社交网络系统的新闻中赞助的故事和新闻故事公开(公告)号：US20120109757A1
公开(公告)日：2012-05-03
申请号：US13342006
申请日：2011-12-31
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.
摘要翻译： 社交网络系统根据用户所连接的其他用户采取的动作，为用户生成与社会有关的故事。 社交网络系统可以接收针对观看用户的赞助故事的请求，并且可以选择关于观看用户所连接的一个或多个用户执行的一个或多个动作的信息，以识别赞助者的多个候选信息之一 基于一个或多个标准的故事（例如，观看用户对候选人的亲和度，候选人的期望值等）。 社交网络系统还可以产生赞助的故事并且生成包含与观看用户连接的社交网络系统的一个或多个用户的赞助故事和新闻故事（例如，非赞助故事）的馈送。 可以提供该馈送用于向观看用户显示。
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8.发明申请Communicating Information in a Social Networking Website About Activities from Another Domain 审中-公开在社交网站上沟通有关另一领域的活动的信息公开(公告)号：US20090182589A1
公开(公告)日：2009-07-16
申请号：US12193705
申请日：2008-08-18
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitlya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitlya
CPC分类号： H04L51/32 , G06Q10/02 , G06Q30/02 , G06Q30/0215 , G06Q30/0601 , G06Q40/12 , G06Q50/01 , H04L67/125 , H04L67/306
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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9.发明申请公开(公告)号：US20090119167A1
公开(公告)日：2009-05-07
申请号：US12193702
申请日：2008-08-18
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D' Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D' Angelo , Chamath M. Palihapitiya
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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公开(公告)号：US08812360B2
公开(公告)日：2014-08-19
申请号：US13338190
申请日：2011-12-27
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.
摘要翻译： 社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。 这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。 社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告， 信息消息的新闻故事等）。 基于与用户在社交网络系统上或外部的连接进行交互或采取的动作的对象以及其他标准，可以基于用户对广告的兴趣来定位该广告。
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