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公开(公告)号：US10068258B2
公开(公告)日：2018-09-04
申请号：US13447102
申请日：2012-04-13
申请人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.
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公开(公告)号：US08655987B2
公开(公告)日：2014-02-18
申请号：US13488596
申请日：2012-06-05
申请人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Phillip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
发明人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Phillip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC分类号： G06F15/16
CPC分类号： G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
摘要： In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria.
摘要翻译： 在一个实施例中，一种方法包括接收投标以在网页的预定区域中显示与特定故事特征相匹配的有机活动流条目。 出价包括出价金额和一个或多个定位条件。 该方法包括：响应于识别有机活动流条目以匹配故事特征，提供至少部分地基于出价金额和目标来在网页的预定区域中显示有机活动流条目 标准
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公开(公告)号：US20130246940A9
公开(公告)日：2013-09-19
申请号：US13619894
申请日：2012-09-14
申请人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
发明人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC分类号： G06F3/01
CPC分类号： G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
摘要： In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages.
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公开(公告)号：US20130218962A9
公开(公告)日：2013-08-22
申请号：US13488275
申请日：2012-06-04
申请人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
发明人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC分类号： G06F15/16
CPC分类号： G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
摘要： In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.
摘要翻译： 在一个实施例中，一种方法包括接收指定故事特征的赞助商规范; 监控与故事特征匹配的条目的有机活动流; 并且响应于识别与故事特征相匹配的条目，提供在网页的预定区域中显示该条目。
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公开(公告)号：US20130014030A1
公开(公告)日：2013-01-10
申请号：US13619894
申请日：2012-09-14
申请人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
发明人： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC分类号： G06F3/01
CPC分类号： G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
摘要： In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages.
摘要翻译： 在一个实施例中，一种方法包括接收与社交网络系统的用户相关联的实体的第一选择; 接收与所述实体的用户交互类型的第二选择; 并提供用于赞助故事规范的第一和第二选择。 在赞助故事规范中使用第一和第二选择便于在社交网络系统的有机活动流中输入匹配所提供的赞助故事规范以供在网页的预定区域中显示。
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6.发明申请Sponsored Stories and News Stories within a Newsfeed of a Social Networking System 审中-公开社交网络系统新闻稿中的赞助故事和新闻故事公开(公告)号：US20120203847A1
公开(公告)日：2012-08-09
申请号：US13447102
申请日：2012-04-13
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC分类号： G06F15/16
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.
摘要翻译： 社交网络系统根据用户所连接的其他用户采取的动作，为用户生成与社会有关的故事。 社交网络系统可以接收针对观看用户的赞助故事的请求，并且可以选择关于观看用户所连接的一个或多个用户执行的一个或多个动作的信息，以识别赞助者的多个候选信息之一 基于一个或多个标准的故事（例如，观看用户对候选人的亲和度，候选人的期望值等）。 社交网络系统还可以产生赞助的故事并且生成包含与观看用户连接的社交网络系统的一个或多个用户的赞助故事和新闻故事（例如，非赞助故事）的馈送。 可以提供该馈送用于向观看用户显示。
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公开(公告)号：US20090037277A1
公开(公告)日：2009-02-05
申请号：US12156091
申请日：2008-05-28
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0224
摘要： A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.
摘要翻译： 提供了一种用于基于拍卖的轮询的系统和方法。 从第一个用户接收与轮询相关的参数。 从第一个用户接收与轮询相关的参数。 查询与轮询相关联。 根据参数确定轮询的优先级。 轮询根据优先级分配给一个或多个第二用户。 收到的投票结果。 结果报告给第一个用户。
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公开(公告)号：US10032189B2
公开(公告)日：2018-07-24
申请号：US13447102
申请日：2012-04-13
申请人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.
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公开(公告)号：US09984391B2
公开(公告)日：2018-05-29
申请号：US12853241
申请日：2010-08-09
申请人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
发明人： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
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公开(公告)号：US20140052780A9
公开(公告)日：2014-02-20
申请号：US13327557
申请日：2011-12-15
IPC分类号： G06F15/16
CPC分类号： H04L65/403 , G06F17/30867 , G06Q50/01 , H04L67/22
摘要： Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
摘要翻译： 针对社交网站中有机活动流的赞助故事生成的方法，设备和系统。 希望从有机活动流促进条目的用户可以使用赞助商用户界面来指定要向社交网络的成员显示的主页的一部分进行宣传的故事的类型。
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