A method of and a system for controlling the regenerative braking of a vehicle includes initiating a regenerative braking mode in response to an initiating control input to an accelerator of the vehicle, the initiating control input comprising a reduction in the degree of actuation of the accelerator of the vehicle, modifying a level of regenerative braking in the regenerative braking mode in response to at least one of a further reduction in the degree of actuation of the accelerator, application of a brake of the vehicle, application of a clutch of the vehicle, and a change of gear of the vehicle, and maintaining a modified level of regenerative braking after the additional control input has been terminated.