Disclosed is apparatus configured: to create an advertising message including a packet data unit [PDU] including information identifying an application that may be installed on the apparatus and an indication that the PDU may include an application recommendation; and to cause the advertising message to be broadcast. Another apparatus is configured: to receive an advertising message including a packet data unit [PDU] including information identifying an application that may be installed on another apparatus and an indication that the PDU may include an application recommendation; and to use the information identifying an application to provide an option to install the application.