An intelligent architectural curtain system includes a foldable, retractable curtain which has two fabric portions separated by a flexible OLED display screen portion, which is used when deployed against the wall of an interior space. A controllable motor is used to controllably retract and deploy the foldable, retractable curtain to change between a folded state and a taut state. A sensor generates a control signal for actuating the motor in response to detecting at least one of a user gesture and reception of a remote control signal. A processor includes circuitry used to respond to the control signal by actuating the motor to automatically retract or deploy the foldable, retractable curtain and display a predetermined image from an image source on the flexible OLED display screen when the foldable, retractable curtain is deployed.