Invention Application
US20160078495A1 Determining Compensation to an Online System from an Entity for Presenting Third Party Content in Content Associated with Another Online System User
审中-公开
确定从实体的在线系统的补偿,以呈现与另一个在线系统用户相关的内容中的第三方内容
- Patent Title: Determining Compensation to an Online System from an Entity for Presenting Third Party Content in Content Associated with Another Online System User
- Patent Title (中): 确定从实体的在线系统的补偿,以呈现与另一个在线系统用户相关的内容中的第三方内容
-
Application No.: US14485543Application Date: 2014-09-12
-
Publication No.: US20160078495A1Publication Date: 2016-03-17
- Inventor: Asad K. Awan , Maria Angelidou , David Tin Ho Shih
- Applicant: Facebook, Inc.
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
An online system may prevent a content associated with a user from including content that is sponsored by a third party, other than the user, for presentation on by the online system unless the user provides an amount of compensation to the online system. To determine an amount of compensation, the online system determines an amount of reach of the content sponsored by the third party based on characteristics of the content associated with the user. For example, a number of users viewing the content associated with the user is used to determine the amount of reach of the content if it is presented by via the content associated with the user. Based on the amount of reach, the online system determines an amount of compensation to be received from the user to present the content sponsored by the third party via the content associated with the user.
Information query