公开(公告)号：US10528982B2

公开(公告)日：2020-01-07

申请号：US14485528

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  David Tin Ho Shih

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

公开(公告)号：US20160078488A1

公开(公告)日：2016-03-17

申请号：US14485528

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  David Tin Ho Shih

IPC: G06Q30/02

Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

Abstract translation: 在线系统提供包括广告内容的广告（“广告”）请求，并提示执行与广告内容相关联的动作。 例如，广告内容是视频数据，并且在呈现视频数据之后或在呈现一部分视频数据之后呈现用于执行动作的提示。 广告客户可以在广告请求中包括自定义提示，其中包括文本信息和与执行操作时执行操作的文本信息相关联的指令。 广告请求中可能会包含多个提示，而在线系统则会根据在线系统维护的信息并与用户呈现广告内容相关联的信息来选择提示。 所选择的提示被传送到客户端设备以与广告内容相关联地呈现。

公开(公告)号：US20160078495A1

公开(公告)日：2016-03-17

申请号：US14485543

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Asad K. Awan ,  Maria Angelidou ,  David Tin Ho Shih

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/01

Abstract: An online system may prevent a content associated with a user from including content that is sponsored by a third party, other than the user, for presentation on by the online system unless the user provides an amount of compensation to the online system. To determine an amount of compensation, the online system determines an amount of reach of the content sponsored by the third party based on characteristics of the content associated with the user. For example, a number of users viewing the content associated with the user is used to determine the amount of reach of the content if it is presented by via the content associated with the user. Based on the amount of reach, the online system determines an amount of compensation to be received from the user to present the content sponsored by the third party via the content associated with the user.

Abstract translation: 在线系统可以防止与用户相关联的内容包括由除了用户之外的第三方赞助的内容以供在线系统呈现，除非用户向在线系统提供了一定量的补偿。 为了确定补偿量，在线系统基于与用户相关联的内容的特征来确定由第三方赞助的内容的触及量。 例如，如果通过经由与用户相关联的内容来呈现，则使用观看与用户相关联的内容的多个用户来确定内容的覆盖量。 基于到达量，在线系统确定要从用户接收的补偿量，以通过与用户相关联的内容呈现由第三方赞助的内容。