公开(公告)号：US20170270078A1

公开(公告)日：2017-09-21

申请号：US15072843

申请日：2016-03-17

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: G06F17/21

Abstract: In one embodiment, a computer system provides a document for display in a non-browser application of a client device of a user associated with a social-networking system, wherein the application is associated with the social-networking system, a layout of the document corresponds to a first document template, and the document includes content items corresponding to elements, wherein each element is a container for a content item, and information corresponding to characteristics of users of the social-networking system. The computer system determines a characteristic associated with a user, wherein the characteristic is associated with a preferred layout based on a type of content item associated with each element. The computer system selects an alternate document template based on the characteristic, including a set of elements. The computer system provides the document with content items corresponding to the set of elements and configured in accordance with the alternate document template for display.

公开(公告)号：US10607262B2

公开(公告)日：2020-03-31

申请号：US14808271

申请日：2015-07-24

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: G06Q30/02

Abstract: An online system receives advertisement (“ad”) requests for presentation to its users. An ad request may include one or more values associated with a characteristic of online system users. When an opportunity to present the ad request to a user is identified, the online system obtains the characteristic of the user and determines a value for the user from the ad request based on the obtained characteristic for the user and values associated with the characteristic included in the ad request. The online system generates a score for the ad request based on the determined value for the user, a bid amount in the ad request, and a likelihood of the user interacting with an advertisement in the ad request. Based on the score for the ad request, the online system determines whether to present the advertisement from the ad request to the user.

公开(公告)号：US20180341999A1

公开(公告)日：2018-11-29

申请号：US15607287

申请日：2017-05-26

Applicant: Facebook, Inc.

Inventor： Asad K. Awan ,  Vinay Ramesh Jain ,  Rohan Kuruvilla ,  Jyotika Prasad ,  Huaipeng Zhang ,  Jonathan E. Chen

IPC: G06Q30/06

Abstract: An online system acts as a centralized, trusted intermediary in managing subscription products that a user of the online system has subscribed to. For example, a user may subscribe to receive a product from a variety of different third party systems. The user of the online system provides payment information and authorization information to the online system which stores them in association with a user profile belonging to the user of the online system. When a payment is required for a subscription product, the online system retrieves the payment information and verifies that the online system is authorized to provide a payment. Once verified, the online system provides a payment on behalf of the user to the third party system in exchange for provision of the subscription product to the user.

公开(公告)号：US20170024777A1

公开(公告)日：2017-01-26

申请号：US14808271

申请日：2015-07-24

Applicant: Facebook Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An online system receives advertisement (“ad”) requests for presentation to its users. An ad request may include one or more values associated with a characteristic of online system users. When an opportunity to present the ad request to a user is identified, the online system obtains the characteristic of the user and determines a value for the user from the ad request based on the obtained characteristic for the user and values associated with the characteristic included in the ad request. The online system generates a score for the ad request based on the determined value for the user, a bid amount in the ad request, and a likelihood of the user interacting with an advertisement in the ad request. Based on the score for the ad request, the online system determines whether to present the advertisement from the ad request to the user.

Abstract translation: 在线系统接收向用户呈现的广告（“ad”）请求。 广告请求可以包括与在线系统用户的特征相关联的一个或多个值。 当向用户呈现广告请求的机会被识别时，在线系统获得用户的特征，并且基于所获得的用户特性和与包括在用户中的特征相关联的值从广告请求确定用户的值 广告请求。 在线系统基于用户确定的价值，广告请求中的出价金额以及用户与广告请求中的广告交互的可能性，生成广告请求的分数。 根据广告请求的分数，在线系统确定是否将广告从广告请求呈现给用户。

公开(公告)号：US20160063548A1

公开(公告)日：2016-03-03

申请号：US14473975

申请日：2014-08-29

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  Jessica Marie Watson

IPC: G06Q30/02 ,  G06Q30/06

CPC classification number: G06Q30/0255 ,  G06Q30/0277 ,  G06Q30/0631

Abstract: An online system allows an advertiser to specify an advertisement (“ad”) request including information describing multiple products, where one of the products was previously presented to a user of the online system to be presented with the ad request. The additional products included in the ad request are selected based on a measure of their relevance to the product included in the ad request. An advertiser provides the online system with an identity of the user and the product previously presented to the user. The one or more additional products may be specified by the advertiser, may be selected by the online system from a product catalog of the advertiser, or may be selected based on their relevance scores with the product previously presented to the user.

Abstract translation: 在线系统允许广告商指定广告（“广告”）请求，其中包括描述多个产品的信息，其中一个产品以前被呈现给在线系统的用户被呈现广告请求。 根据与广告请求中包含的产品的相关性的度量来选择广告请求中包含的附加产品。 广告商向在线系统提供先前呈现给用户的用户和产品的身份。 一个或多个附加产品可以由广告商指定，可以由在线系统从广告商的产品目录中选择，或者可以基于其与先前呈现给用户的产品的相关性得分来选择。

公开(公告)号：US10476987B2

公开(公告)日：2019-11-12

申请号：US14852414

申请日：2015-09-11

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: H04L29/08 ,  G06F8/61 ,  G06F9/445

Abstract: An online system receives a request to install an application on a client device associated with a user of the online system and initiates retrieval of the application by the client device for installation. While the client device retrieves the application, the online system presents the user with a user interface for receiving information about the user for use by the application. Information provided via the user interface is stored by the online system, which generates a link for launching the application and communicating the stored information to the application. When the application has been installed on the client device, the online system sends the link to the client device for presentation to the user. When the user interacts with the link to launch the application, stored information identified by the link is communicated to the application.

公开(公告)号：US20170270079A1

公开(公告)日：2017-09-21

申请号：US15072857

申请日：2016-03-17

Applicant: Facebook, Inc.

Inventor： Paresh Jayant Rajwat ,  Asad K. Awan

IPC: G06F17/21 ,  G06F3/0484 ,  G06F17/24

CPC classification number: G06F17/212 ,  G06F3/04842 ,  G06F17/24 ,  G06F17/248

Abstract: In one embodiment, a computer system provides a graphical user interface for composing documents for display in a non-browser application associated with a social-networking system, wherein the graphical user interface includes a document template, wherein the document template is associated with a composing user, includes elements, each of each of which includes a container for a type of content item to be displayed on a document includes elements, visual configuration information and visual metrics for a layout of the elements. The computer system receives user input including a selection of a content item. The computer system creates the document from the document template by automatically associating each content item with an element, wherein the association is based on the document template and the type of content item associated with each element. The computer system provides the document for distribution to a user of the social-networking system via the application.

公开(公告)号：US20160078495A1

公开(公告)日：2016-03-17

申请号：US14485543

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Asad K. Awan ,  Maria Angelidou ,  David Tin Ho Shih

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/01

Abstract: An online system may prevent a content associated with a user from including content that is sponsored by a third party, other than the user, for presentation on by the online system unless the user provides an amount of compensation to the online system. To determine an amount of compensation, the online system determines an amount of reach of the content sponsored by the third party based on characteristics of the content associated with the user. For example, a number of users viewing the content associated with the user is used to determine the amount of reach of the content if it is presented by via the content associated with the user. Based on the amount of reach, the online system determines an amount of compensation to be received from the user to present the content sponsored by the third party via the content associated with the user.

Abstract translation: 在线系统可以防止与用户相关联的内容包括由除了用户之外的第三方赞助的内容以供在线系统呈现，除非用户向在线系统提供了一定量的补偿。 为了确定补偿量，在线系统基于与用户相关联的内容的特征来确定由第三方赞助的内容的触及量。 例如，如果通过经由与用户相关联的内容来呈现，则使用观看与用户相关联的内容的多个用户来确定内容的覆盖量。 基于到达量，在线系统确定要从用户接收的补偿量，以通过与用户相关联的内容呈现由第三方赞助的内容。

公开(公告)号：US11210363B1

公开(公告)日：2021-12-28

申请号：US15963250

申请日：2018-04-26

Applicant: Facebook, Inc.

Inventor： Dihong Gao ,  Xin Liu ,  Xiaojun Liang ,  Asad K. Awan ,  Junfeng Pan ,  Rohan Kuruvilla ,  Yining Wu

IPC: G06F16/958 ,  G06N5/02 ,  H04L29/08

Abstract: An online system provides content items including URLs of third party websites to client devices. The client devices prefetch data from the third party website via the URL. The online system controls the prefetch rate for the client devices based on information received from the client devices. The online system may reduce the prefetch rate if an aggregate number of prefetches from the third party website during a time interval exceeds a prefetch quota. The online system may reduce the prefetch rate if the client devices indicate poor performance of the third party. The online system may determine whether to prefetch data from a URL included in a content item based on a likelihood of the user ignoring the content item if here is a delay in loading of the content item in the client device.

公开(公告)号：US10528982B2

公开(公告)日：2020-01-07

申请号：US14485528

申请日：2014-09-12

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  David Tin Ho Shih

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.