A technique for providing users with in-flight connectivity includes a method for operating a communications system on an aircraft comprising allocating to a communications session between equipment on the aircraft and other equipment, a first bandwidth allocation of a selected communications system selected from the group consisting of a satellite communications system and an air-to-ground communications system. The allocating is based on a latency tolerance of the communications session and a prioritization level of the communications session. The method includes communicating signals of the communications session using the first bandwidth allocation of the selected communications system.