There is provided a method and apparatus for manufacturing an airflow directing segment for a smoking article. The method includes feeding a continuous web of material having a first longitudinal edge and a second longitudinal edge; applying adhesive to the web material; forming the web into a channel; forming the channel into a closed tube of web material, the first longitudinal edge overlapping with the second longitudinal edge; compressing the tube of web material; feeding at least one continuous porous material about the formed tube of web material to form a substantially continuous airflow directing segment; and cutting the substantially continuous airflow directing segment to form discrete airflow directing segments. There is also provided a smoking article including the airflow directing segment.