Channels are created and broadcasted to devices utilizing a platform. Disclosed is a system that can comprise: a customization component that facilitates creation of a channel comprising video content, a brand, a graphic identity, and at least one feature of the channel, wherein the channel is represented by a channel card displayable from a channel store storing channels representing channel cards; a management component that facilitates management of operations of the channel comprising a channel broadcast operation, a channel editing operation, and a channel consumption operation; a reporting component that collects channel financial information comprising payment information for payment from a first party to a second party, or billing information for billing the first party; and an analytical component that generates channel analytics information regarding the consumption of the channel or a behavior of an identity associated with the consumption of the channel.