This disclosure describes systems, methods, and computer-readable media related to adaptively changing availability of neighbor awareness networking (NAN) devices for post-NAN activities. In some embodiments, a first NAN enabled device may generate a NAN service discovery frame. The first NAN enabled device may transmit the NAN service discovery frame to a plurality of NAN enabled devices during a discovery window of the NAN. A request frame from a second NAN enabled device may be received based at least in part on transmitting the NAN service discovery frame. A response frame may be transmitted to the second NAN enabled device. A second NAN service discovery frame may be generated and include an updated availability bitmap based at least in part on data received in the request frame from the second NAN enabled device. The first NAN enabled device may transmit the second NAN service discovery frame.