Embodiments of the present invention provide a broadcast control bandwidth allocation and data transceiving method. The method includes: acquiring location information and channel distribution information that are of current user equipment; preprocessing a time-frequency resource of a channel according to the location information and the channel distribution information that are of the current user equipment; updating bandwidth allocation information according to the preset bandwidth and quantities of each data channel and each control channel and the preset quantities of repetitions corresponding to each data channel and each control channel; and broadcasting broadcast information to the user equipment by using a broadcast channel.