Systems, methods, apparatuses, and computer program products for fair resource sharing among user(s) or user groups in broadcast based D2D communications are provided. One method includes monitoring, by a cluster head, at least one user group sharing physical channel resources. The at least one user group may include at least one D2D user equipment. The method may further include calculating a current share of the physical channel resources for the at least one user group based on pre-configured fair sharing rules, determining when a maximum fair share of the physical channel resources are allocated to one of the at least one user group, determining whether remaining physical resources are sufficient. When the remaining physical resources are sufficient, the method may include issuing an indication to the one of the at least one user group. When the remaining physical resources are not sufficient, the method may include issuing a warning to the one of the at least one user group.