Various embodiments are generally directed to techniques for improving the efficiency of exchanging packets between pairs of VMs within a communications server. An apparatus may include a processor component; a network interface to couple the processor component to a network; a virtual switch to analyze contents of at least one packet of a set of packets to be exchanged between endpoint devices through the network and the communications server, and to route the set of packets through one or more virtual servers of multiple virtual servers based on the contents; and a transfer component of a first virtual server of the multiple virtual servers to determine whether to route the set of packets to the virtual switch or to transfer the set of packets to a second virtual server of the multiple virtual servers in a manner that bypasses the virtual switch based on a routing rule.